Dita Von Teese Rachel Nichols Dido Joss Stone Majandra Delfino
Saturday, July 9, 2011
Don?t Call It A PivotPlz: PicPlz Spun Off As Mixed Media Labs Prepares Their Next Product
When Mixed Media Labs raised a $5 million round last November, it raised quite a few eyebrows. After all, the money came from Andreessen Horowitz, the VC firm which had backed Instagram. To be fair, they backed Instagram when it was still known as Burbn ? before it became what is now a massively popular mobile photo-sharing app. Still, there's no question that Mixed Media Labs' PicPlz product was a direct competitor. And Andreessen Horowitz sided with them, while Instagram found other investors. But as Sarah noted at the time, Andreessen's bet wasn't so much against Instagram, as it was a bet on Mixed Media Lab founder Dalton Caldwell. Caldwell, who had previously founded imeem, was said to have a broad vision for a company beyond photo-sharing. PicPlz was just the first product to leverage what they were creating. And while it has�achieved�moderate success, it has not seen the success Instagram has in terms of users. And now Mixed Media Labs has moved on to their next product, we've learned.
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