Wednesday, December 15, 2010

Bing Search Summit: It?s All About Sweating The Small Stuff

Today Microsoft is holding a 'Bing Search Summit' in San Francisco, where it's showcasing some of the latest addition to its search engine, as well as some new features for its mobile applications on iPhone and Android. The overarching theme here has been to highlight numerous minor enhancements the Bing team has been making to help improve its search experience. The goal: boil search down to the tasks that most people are typically conducting on Bing. Microsoft says that the vast majority of Bing queries fall under 155 query segments, which include things like Music (4.6% of searches), Consumer Electronics (1.6%), and Recipes (1.1%). Bing wants to take these segments and figure out which verbs they typically involve: music has "download songs" and "read lyrics", electronics has "read reviews", and so on.

Kate Moss Zhang Ziyi Nikki Reed Natasha Bedingfield

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