Groupon CEO Andrew Mason was on
Charlie Rose last night. He refused to answer any questions about why Groupon
spurned Google's $6 billion acquisition offer, but he did reveal a few stats and his thinking on what makes Groupon successful. Groupon now boasts 40 million subscribers for its daily deals, and added 3 million last week alone. In the beginning of the year, it was adding only about 100,000 new subscribers a week. Mason attributes Groupon's hypergrowth to the fact that it is inherently social and its growth is accelerated by Facebook and Twitter. Deals propagate much faster than they ever could before because "the social graph . . . just allows companies to grow at a rate that is unprecedented." He explains that Groupon's success needs to be understood in this context:
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