Friday, February 4, 2011

PopCap Learns to Roll With The Freemium Market

PopCap's string of success building top-notch video games like Plants vs. Zombies and Bejeweled has won it a reputation for making premium titles. But as the gaming industry moves to become more social and emphasize cheaper games and in-app purchases, PopCap is learning to evolve with it.

Ashley Tappin Carmen Electra Amanda Marcum Leila Arcieri Kate Mara

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