The End Of Blippy As We Know It

So it turns out that almost nobody wants people to check out their purchases. And also that just adding a social element to a feature isn?t enough to make it useful. The lessons of user adoption are sometimes learned the hard way. Thus is the story of the failure of Blippy, a product that launched in private beta in December of 2009 and that we breathlessly fawned over again, and again, and again and again (and again and again�...).

Aisha Tyler K. D. Aubert Sara Spraker Alexis Bledel Kim Kardashian