Last week Twilio, the startup that makes it easy for developers to integrate SMS and telephony features into their own applications, made a significant pricing change: they dropped the price of each outbound SMS message to one cent (it used to be two cents per message). That may not sound like much, but given that some companies being built on the technology handle a huge volume of texts ?�including some of the group texting apps ? it adds up. I was curious how much of an impact the pricing change could have on the service (after all, there may be some great ideas out there for which Twilio wasn't previously a viable option), so I got in touch with the company. CEO Jeff Lawson says that Twilio isn't sharing absolute numbers around the number of text message and voice minutes it's dealing with, but he did provide the graph above the shows how each of the service's previous price drops have spurred �growth.
Eva Green Lauren Conrad Arielle Kebbel Jessica Paré Leelee Sobieski
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