A New York City startup that provides small businesses with a social media dashboard, Postling, is rolling out three new features this week. They are meant to help small business owners see who their company's most influential advocates are on social media; and get actionable ideas from brands that are doing a good job of using social media already. Using Klout's reputation monitoring, Postling will now present users with information about their latest follower(s) on Twitter. If anyone highly influential ? from Lady Gaga to Ron Conway ? follows your company, Postling founder and chief executive David Lifson reasons, you may want to write a personalized thank you to them, and follow them back immediately? even if you don't usually take the time to interact with every follower your business gains...
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