Monday, July 18, 2011

What happens when you marry sports, sensors & social?

New York Road Runners and MapMyRUN are collaborating to share real-time athlete data from this year's New York Marathon, thanks to GPS sensors, RFID tags and software. This combination of sports, sensor and social brings a shared experience between athletes and spectators. Here's why it matters.

Mila Kunis Samaire Armstrong Selita Ebanks Michael Michele Marisa Tomei

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